Tel: 01525 635371

Email: enq@odysseyuk.co.uk

Fax: 07092 242529

Search Engine Optimisation

An un-optimised web site is the same as a fax machine that no one knows the telephone number of. You will receive junk fax but no faxes from key contacts. At Odyssey UK we are passionate that your web site should be the answer to potential customer's questions or any enquirers.

We regularly get contacts from companies complaining that they get ‘Hits and Visits' from their web site but no one seems to place any orders.

Your Web Site Should –

1. Give a Substantial Return On Investment (ROI)
2. Generate Customers and Increased Turnover,
   NOT HITS AND VISITS
3. Be a Full Member of your Marketing Team
4. Ensure Much Higher Rankings on all Search Engines

We know there are absolutely NO SECRETS to successful web business - just experience , a lot of research and tons of hard work!

Our success is that we research discussed and agreed key phrases that are relevant to your company and its products and, are being typed in on a daily basis. We must also ensure that you don't have to compete with hundreds of thousands of other sites to attract the right browsers.

Choosing the right key phrases is the most important part of the process. Let's say you were a travel agency, “travel” is the single most used word with people using search engines.

But that could be a search for the best way to travel from Land's End to John O' Groats, travel bags, information for a travel project, Travel Scrabble or even time travel. You would be competing with all of these sites.

Odyssey UK uses our proven 112 disciplines to rank more sites in more top positions than anyone else. We're not the only company offering this service, of course but we do have some unique tricks up our sleeve…

We will never target key phrases that are not relevant to your site. Odyssey UK is about ‘bringing business to business' . We want you to get qualified traffic from people who have spent time on a search engine or directory specifically to find the products and services you offer. So the more qualified traffic Odyssey UK can bring to your site the more easily that traffic will translate into sales.

There would be little point for a prestige car dealership to spend money to have 5,000 leaflets printed to sell Roll Royce cars and then push them through the letterboxes of the lowest income families in the country. It would be much better to print 500 and deliver them to prestige Mayfair homes. So with this in mind Odyssey UK works closely with you to get it right. After all, no one knows your company's business better than you do.

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Search Engine Optimisation /
Pay Per Click

With reference to sales that can be generated from your web site, Odyssey UK has its ‘Web Business+’ service.  This offers you the opportunity to increase sales and turnover substantially through the site. Odyssey UK will target potential customers, who  are asking questions on search engines that specifically match up with solutions found on the your web site .  In other words, we help you to take your supply to their demand.  After all, isn’t that the true nature and definition of ‘Business’?  We believe that, in  order to be a viable business development tool, your web site must fulfil three key requirements -

1.  Firstly, that it generates sales, not just HITS or VISITS (which are key traffic indicators but should not been seen as  ends  in themselves).  We’re aiming for enquiries that lead to business!
2. Secondly, that your web site is visible and readily accessible to potential customers seeking the products that Your  web  site offer;
3.  Finally, that your web site receives a manageable quantity of genuine enquiries and bookings, not a steady flow of  quote takers (Hits and Visits!) who are looking to waste your time.

And that’s what we offer, a cost effective solution to make your web site bring in genuine enquiries and become a fully paid up
member of your sales and marketing team.  We know that a good ranking doesn't necessarily mean high volumes of quality traffic.
That's why the starting point of our service is to carry out extensive research to establish the key phrases that people and potential customers are actually typing in to the search engines, relevant to the site to be optimised. We will also throughout the life of the agreement, check on a monthly basis to see if the web site content or meta tags has been scrapped or copied and If necessary change them, continually build the number of inbound links to the site which is paramount to today’s optimisation success and look for opportunities to submit the site to relevant blogs\forums\article sites which will also help with the success.