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to the terms of use. Last update 09.06.10

Your web site should always be the answer to potential customer's questions.  We regularly get contacts from companies complaining that they get ‘Hits and Visits' from their web site but no one seems to place any orders.
 

We believe your web site should:

• Give a Substantial Return On Investment (ROI)
• Generate Customers and Increased Turnover, NOT HITS AND VISITS
• Be a Full Member of your Marketing Team
• Ensure Much Higher Rankings on all Search Engine

That's why our SEO package will select up to 30 relevant key phrases and we will achieve a top 10 Google ranking with at least 10 of them.  That's why we ask you to hold 25% of the payment back until we’ve achieved this so ‘our money is put where our mouth is’

They must also be terms that are being typed into the search engines by people who want a relevant answer to their question, not terms that appear highly ranked to you but no one else.  We know there are absolutely NO SECRETS to successful web business - just experience , a lot of research and tons of hard work!   We will ensure that at least one third of your selected key phrases that we optimise WILL appear in the top 10 answers on a Google search regarding the selected phrase. If not, 25% of your fee will be refunded. That's how confident we are.
 

Our success is that we research discussed and agreed key phrases that are relevant to your company and its products and, are being typed in on a regular basis. We must also ensure that you don't have to compete with hundreds of thousands of other sites to attract the right browsers.

1. Firstly, it should generate sales, not just HITS or VISITS (which are key traffic indicators but should not been seen as ends in themselves). We’re aiming for enquiries that lead to business!
    
2. Secondly, that your web site is visible and readily accessible to potential customers seeking the products that your web site offers
    
3. Finally, that your web site receives a manageable quantity of genuine enquiries and sales calls, not a steady flow of  quote takers (Hits and Visits!) who are looking to waste your time.

And that’s what we offer, a cost effective solution to make your web site bring in genuine enquiries and become a fully paid up member of your sales and marketing team.  

We know that a good ranking doesn't necessarily mean high volumes of quality traffic.

That's why the starting point of our service is to carry out extensive research to establish the key phrases that people and potential customers are actually typing in to the search engines, relevant to the site to be optimised. We will also throughout the life of the agreement, check on a regular basis to see if the web site content or meta tags has been scrapped or copied and If necessary change them, continually build the number of inbound links to the site which is paramount to today’s optimisation success and look for opportunities to submit the site to relevant blogs\forums\article sites which will also help with the success. Social Networking is also important for today's optimisation and also needs to be addressed.

We will never target key phrases that are not relevant to your site. Odyssey UK is about ‘bringing business to business' . We want you to get qualified traffic from people who have spent time on a search engine or directory specifically to find the products and services you offer. So the more qualified traffic Odyssey UK can bring to your site the more easily that traffic will translate into sales.

There would be little point for a prestige car dealership to spend money to have 5,000 leaflets printed to sell Roll Royce cars and then push them through the letterboxes of the lowest income families in the country. It would be much better to print 500 and deliver them to prestige Mayfair homes. So with this in mind Odyssey UK works closely with you to get it right. After all, no one knows your company's business better than you do.

Choosing the right key phrases is the most important part of the process. Let's say you were a travel agency, “travel” is the single most used word with people using search engines.

But that could be a search for the best way to travel from Land's End to John O' Groats, travel bags, information for a travel project, Travel Scrabble or even time travel. You would be competing with all of these sites.

Odyssey UK uses our proven 112 disciplines to rank more sites in more top positions than anyone else. We're not the only company offering this service, of course but we do have some unique tricks up our sleeve…

So, what do we believe a corporate web site should do?